Culture doesn't exist in a gallery alone. It happens in places, communities and experiences: and the interesting work is often where those things meet.

Established - and delivering - the strategic and operational framework for a cultural ecosystem integrating cultural heritage, institutions and collections, and public art in a $20B+portfolio of world-class tourism destinations.

Co-founded a nomadic gallery promoting local and international artists to actively support the art movement at grassroots level, with a focus on female artists and building artist and collector communities.

Appointed to shape the curatorial and implementation strategy for a public art program at a large scale urban development of national significance.

Responsible for 27 original commissions for the inaugural edition of the Islamic Arts Biennale under the artistic direction of Sumayya Vally.

Launched and led the collections division of a limited edition digital trading platform.

Founded and led a curatorial and advisory agency.

Pioneered Sotheby's Contemporary Middle Eastern Art auctions, establishing international recognition for these categories through scholarly expertise.